The brand offers boxing, MMA, and fitness equipment worldwide, but its product and category pages faced strong competition from other sports retailers, limiting its reach across international markets. The goal was to improve global search visibility, attract high-intent shoppers and increase online sales.
An SEO strategy built around how customers search for and compare training equipment.
We developed targeted keyword strategies for the US, UK, and 15+ other markets, adapting content to local search behaviour and language requirements to improve visibility across regional websites.
We improved crawling and indexing across regional websites, addressed duplicate URL issues, and strengthened internal linking to help search engines discover and prioritise important product and category pages.
We aligned page content with relevant search terms, improved product descriptions, and highlighted key features, sizing, and specifications to help shoppers find suitable equipment.
We identified opportunities around seasonal shopping trends and promotional periods to improve the visibility of relevant equipment categories when purchase demand increased.
Stronger rankings in every market turned into real revenue growth across international stores.
Organic traffic increased from 105K to 223K in six months, representing 112% growth. Impressions also increased from 5M to 12.2M, marking approximately 144% growth across regional stores.
Across all regional stores, more than 800 keywords ranked in position #1, 2,000+ ranked in the top 3, and over 5,000 ranked in the top 10, strengthening visibility for relevant product searches.
Revenue increased from $1M to $5M, representing 400% growth. This reflects a significant improvement in revenue across international markets.
Regional websites serving 15+ countries gained stronger search visibility, helping each store reach more shoppers through relevant, market-specific product searches.
Our organic search visibility has improved across multiple international markets. We’re reaching more customers searching for our products online. The team has done a great job improving our SEO performance.
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