The company provides custom packaging and printing boxes to businesses across the US. Its product and category pages were not ranking well on Google, so higher-ranking competitors reached potential buyers first. The goal was to improve rankings, attract relevant traffic and generate more quote enquiries.
An SEO strategy built around custom packaging searches, with stronger product and category pages.
We aligned product and category pages with commercial search intent, targeting businesses actively looking for custom packaging solutions and ready to request quotes.
We strengthened internal linking between relevant product pages, packaging categories, and supporting content to improve crawlability and help users discover relevant products.
We addressed technical SEO issues affecting crawling, indexing, and search performance to help search engines discover and understand important product and category pages.
We improved the visibility and accessibility of quote request calls to action, helping potential customers move from product discovery to enquiry.
Stronger rankings, more organic traffic and growing AI visibility for a custom packaging business.
Increased organic clicks from 0 to 33.91K within 12 months, helping more potential customers discover the company packaging products through Google Search. The website now generates 13.33K monthly organic clicks.
Increased Google Search impressions from 0 to 12.57M within 12 months, significantly boosting the website search visibility and reach. The website now generates 4.797M monthly impressions.
The website ranks #1 for 33 keywords, holds 164 keywords in the top 3 positions, and appears in the top 10 for approximately 1.3K keywords, improving its visibility for relevant packaging related searches.
The website appeared in Google AI Overviews for 300+ keywords and had 342 cited pages across AI platforms, including ChatGPT, Gemini, and Google AI Mode.
We’re really pleased with the results. More customers are finding our packaging products through search, quote requests have increased, and revenue has grown. The team understood our business and focused on work that made a difference.
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