G3 Security provides corporate, event, retail and K9 security services. Their operations were strong, but the website was not attracting or converting high-intent clients, and the Google Business Profile was not generating strong local enquiries. The goal was to improve search rankings and consistently drive qualified leads.
A targeted SEO and organic growth strategy, backed by a complete Google Business Profile optimisation plan.
Improved website performance by resolving technical issues affecting crawling, indexation, page speed and overall search engine accessibility.
Targeted service-based and location-specific keywords to improve rankings and attract high-intent users searching for relevant services.
Optimised content for featured snippets, map packs, “People Also Ask” sections, Google AI Overviews and LLM platforms such as ChatGPT and Gemini, to maximise visibility and organic reach.
Fully optimised the profile with updated services, categories, posts and images to increase engagement, map visibility and local conversions.
Stronger rankings, AI visibility and local presence turned into a steady flow of qualified leads.
Within 6 months, organic clicks increased from 2.17K to 6.55K and impressions from 124K to 372K. The website now generates 4K clicks and 612K impressions monthly, showing consistent growth in organic visibility and engagement.
The website ranks #1 for 30 keywords, holds 81 keywords in the top 3 positions, and appears in the top 10 for over 313 keywords, including high-intent terms like security company London, corporate security guards and warehouse security.
The website appears in Google AI Overviews for 34 keywords and has 97 cited pages across LLM platforms, including ChatGPT and Gemini, for terms like corporate security services and static security guards.
Google Business Profile views increased from 1,500 to 22,308 within 6 months, and the profile now generates 2,422 monthly views, contributing to improved local visibility and increased customer interactions.
The business now generates approximately 130 monthly leads from the website and 40 leads from Google Business Profile, reflecting strong and consistent growth in qualified enquiries.
Growth Metrics is a life saver from 0 to over 4K clicks a month with over 612K impressions monthly. When they first started the SEO services we didn’t know what to expect, but the results have been phenomenal. Our business visibility has improved across Google Search, Maps, and even AI search platforms. We’re in a competitive industry, so seeing consistent growth in enquiries and website traffic has been really impressive. With month on month new business, we can’t thank the team enough for all the hard work, professionalism and continued support. When your business starts to appear in hundreds of keywords and many in AI overview you know you’re on track. We are starting a new facilities project and couldn’t imagine to do it without Growth Metrics.
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