From Zero to 3.19K Clicks How SEO Built Online Visibility for a UK Cleaning Services Company
Project Overview
Client
Cleaning Services Company
Services
Local SEO
SEO Services
The Challenge
Churchill Cleaning provides commercial cleaning and facilities management across multiple sectors. However, its new website had no search visibility, lacking organic traffic and keyword rankings, which made it challenging to attract customers searching for cleaning services online.
The Solution
To achieve sustainable growth, we implemented a comprehensive SEO strategy focused on building visibility, authority, and long-term organic traffic.
Technical SEO Foundation: We fixed crawl and indexation issues, improved site structure, and increased speed for better rankings.
Local SEO Strategy: Optimised service pages for location-based keywords to capture high-intent local searches for commercial cleaning services.
Schema & SERP Optimization: We implemented structured data for services and locations to improve search visibility and rich results.
Conversion Optimisation: We improved the landing page structure and user journey to drive inquiries and convert visitors into leads.
Result
Organic Traffic Growth from Zero: Clicks increased from 0 to 3,190, generating strong organic traffic and building initial search presence from zero.
Search Visibility Growth: Impressions reached 258,000, improving keyword visibility and expanding reach across multiple high-intent Google search terms.
CTR Performance Increase: CTR improved to 1.2%, showing better engagement and stronger performance in search results listings.
Keyword Ranking Improvement: Achieved 10 #1 keyword rankings and 102 keywords in top 10 positions, building strong SERP dominance.
Organic Traffic Growth
Strong Keyword Visibility
Improved SERP Rankings
Higher Search Engagement
Consistent Lead Generation
Customer Review
Get in Touch
Have questions? Contact Growth Metrics today. Our team is ready to assist and will respond promptly to help with your digital marketing needs.
Send Us an Email
info@growthmetricsltd.com
Call Us Today
+44 330 633 1757
Our Office
6 Blenheim Court, Peppercorn Close, Peterborough, PE1 2DU, United Kingdom
Let’s Work Together
Other Relevant Case Studies
G3 Security
SEO / AI SEO / GMB
Increased Direct Customer Calls
Strong Local Visibility
Consistent Lead Generation
HSY
SEO
Increased Sales Performance
Improved Conversion Rate
Higher Organic Traffic
Improved AI Visibility
Strong Sales From AI
Increased AI Citations
