SEO Success for Security Services Company 3K Clicks & 4x Revenue
Project Overview
Client
Security Guard Services Company
Services
SEO Services
GMB Optimisation
The Challenge
G3 Security provides corporate security, event security, retail security, and K9 security services. Their operations were strong, but the website was not attracting or converting high intent clients searching for security solutions. The Google Business Profile was not generating strong local inquiries. The goal was to improve search rankings and consistently drive qualified leads.
The Solution
We developed a targeted SEO and organic growth strategy for the website, supported by a complete Google Business Profile optimisation plan. The focus was on improving local search visibility, increasing online authority, and driving more traffic and qualified leads.
Technical SEO Optimisation: Improved website performance by resolving technical issues affecting crawling, indexation, page speed, and overall search engine accessibility.
Improve Search Rankings: Targeted service based and location specific keywords to improve rankings and attract high intent users searching for relevant services.
SERP Feature Optimization: Optimised content to target featured snippets, map packs, “People Also Ask” sections, Google AI Overviews, and visibility across LLM platforms such as ChatGPT and Gemini, to maximize search engine visibility, coverage, and organic reach.
Google Business Profile Optimisation: Fully optimised GBP with updated services, categories, posts, and images to increase engagement, map visibility, and local conversions.
Result
Organic Traffic Growth: The website now generates approximately 3K clicks and 612K impressions monthly, showing consistent growth in organic visibility and engagement.
Keyword Rankings: The website ranks #1 for 30 keywords, holds 81 keywords in the top 3 positions, and appears in the top 10 for over 313 keywords. These include high intent search terms like security company London, construction security London, warehouse security, corporate security guards, security guard companies in London, office security, security guards in London, retail security guards, and security firm London.
AI Overview Visibility: The website appears in Google AI Overviews for 34 keywords and has 57 cited pages across various LLM platforms, including ChatGPT and Gemini. These include high intent search terms like corporate security services, security for warehouses, security for construction sites, hire security for events, and static security guards.
Google Business Profile Visibility: The Google Business Profile generates 2,422 monthly views and appears in 1,277 search results, contributing to improved local visibility and increased customer interactions.
Lead Generation Growth: The business now generates approximately 130 monthly leads from the website and 40 leads from Google Business Profile, reflecting strong and consistent growth in qualified enquiries.
Organic Traffic Growth
High Keyword Visibility
Improved Local Rankings
Increased Incoming Calls
Consistent Lead Generation
Customer Review
Get in Touch
Have questions? Contact Growth Metrics today. Our team is ready to assist and will respond promptly to help with your digital marketing needs.
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