Generated Qualified Leads with Meta Ads for a US Design Agency
Project Overview
Client
CuxStudio
Services
Meta Ads Campaign
ROAS Optimisation
The Challenge
CuxStudio provides UI/UX and graphic design services to clients across the US, supported by a strong portfolio and service quality. However, the business was not generating consistent inbound leads. The main goal was to reach relevant audiences, attract qualified prospects, and optimize ad spend for effective results.
The Solution
We implemented a focused Meta Ads strategy to generate high-quality leads, refine audience targeting, and improve cost performance, delivering better campaign results.
Campaign Structure & Targeting; Targeted business owners, startups, and marketers with custom ads by location, interests, and demographics.
Conversion Tracking & Analytics: Implemented accurate tracking to monitor leads cost-per-conversion for data-driven improvements.
Audience Retargeting: Retargeted previous website visitors and ad interactions to improve conversion rates and deliver qualified leads.
Ad Performance Testing: Performed A/B testing on creatives, copy, and CTAs to identify the best-performing ads and improve campaign results.
Result
Qualified Lead Generation Growth: Generated 43 qualified leads in 2 months, driving consistent inquiries from targeted Meta Ads campaigns with strong audience targeting.
Controlled Ad Spend Management: Managed total ad spend of $3,304 efficiently, maintaining controlled budget use while keeping strong campaign performance and results.
Cost-Effective Cost Per Lead (CPL): Achieved an average cost per lead of $77, delivering cost-effective and scalable lead generation through optimized Meta Ads strategy.
Improved Lead Quality Optimisation: Improved lead quality through refined audience targeting, retargeting, and continuous optimization of ad creatives and performance.
Low Cost Per Lead
Optimised Lead Generation
Better Audience Targeting
Higher Conversion Rate
Strong ROI Performance
Customer Review
Get in Touch
Have questions? Contact Growth Metrics today. Our team is ready to assist and will respond promptly to help with your digital marketing needs.
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